Media is used to promote everything from wrestling and baseball games to children's cereals and personal hygiene products. Consumers are better educated and have more choices than ever before. Consumers also have choices when it comes to donating time and money to a cause. There are hundreds of organizations competing for support, so what makes a specific NPO stand out?
Take the Bill and Melinda Gates Foundation as an example. Not only is the organization issuing press releases and writing stories to post on their web site, they make sure that the organization gets good press. The Foundation is out there, in the community, actively helping others and encouraging others to follow their example. They have a Facebook page, Twitter, and enable anyone to embed videos from the web site into a web page.
There are a variety of ways to increase the visibility of an NPO. The NPO can join the local chamber of commerce; maintain a web presence that includes social sites such as Facebook, My Space, and Twitter; publish a newsletter regularly and maintain a distribution list; and make sure the NPO is included on organization and service lists and directories in the community and the field the NPO is working in. NPOs should work together with other organizations in the community, especially ones that link in with the services provided by the nonprofit trying to be noticed. One the best ways to increase public awareness of an organization is to specialize in a niche where you can stand apart from other organizations providing the same type of service. Provide a superior service that is indispensable to the community or the world.
In short, get your organization out there. Find a niche and excel at providing clients with the best services available. Make it easy to find your organization- many sites offer free hosting for blogs and web pages. Participate in the community. Work with NPOs that have complimentary services. Raise awareness of your organization and increase funding.
Information from "Improve Nonprofit Visibility" by kmbaenterprises.
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Where did you get the picture of the judge? Very good blog. Lots of information and well done.
ReplyDeleteI found it on the web. feel free to use it.
ReplyDeleteChristine